AL DENTE

Advertising, done right

by Gianmarco & Friends

FUNNEL obsessed ·

FUNNEL obsessed ·

We are a full-funnel, performance-based boutique digital marketing agency.

“It all starts with the right ingredients — your story, your values, your expertise. Then comes the patience: rolling, shaping, and refining that connection until it’s strong and lasting.

Our job? To help you turn simple dough into a perfectly cooked pasta, people can’t wait for a second serving.”

From Ads to Lead and Conversion

  • A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.

  • We continuously optimize every stage of your marketing funnel—tracking KPIs like lead conversion, ROI, and pipeline velocity. Our team actively manages media buying across Meta, Google, and more, adjusting campaigns in real time to maximize performance. Custom dashboards offer full transparency and empower fast, data-driven decisions. The result? Scalable results, efficient spend, and impact at every touchpoint.

  • Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks

  • Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.

Choose People

Not Agencies

Gianmarco Mottolese

Your Fractional CDMO

Chief Digital Marketing Officer

People make marketing agencies. Choose them, not their name. Because they are the people you are going to work with daily. My 10+ experience at Eataly, a unique business that contains multi-business departments like Hospitality, Retail, Events, and E-commerce allowed me to build up a bag full of knowledge across all these industries in one.

The “Friends”

A collective of C-level professionals behind your brand

I’ll personally work with you, without using my name, to then delegate you to another specialist. I will be your main point of contact to draft the best strategy based on my past experiences, with the support of other incredible experts in my network I met along my professional experience.

AirBnB •

Eataly •

FIAT •

La Maison Du Chocolat •

American Express •

AirBnB • Eataly • FIAT • La Maison Du Chocolat • American Express •

Eataly •

FIAT •

AirBnB •

American Express •

La Maison Du Chocolat •

Eataly • FIAT • AirBnB • American Express • La Maison Du Chocolat •



Eataly •

AirBnB •

American Express •

FIAT •

La Maison Du Chocolat •

Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat •

CLIENTS ·

CLIENTS ·

We like food, but not only!

Our experience brought us to work with many food retailers. But digital advertising techniques and psychological leverages are applicable to any industry with its shades of difference.

Hospitality & Retail

& more

We love working with Founders

There’s nothing more rewarding than starting a project from the ground up—guiding the client through the nuances of advanced digital marketing strategies, and witnessing their engagement as we co-create the most effective path forward.

Contact

Contact

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!