PRIVACY POLICY

Effective Date: June 28, 2025
Company Name: Al Dente Advertising LLC
Registered Address: 100 Waldo Avenue, Jersey City, NJ 07306
Email: info@aldenteadvertising.com
Owner: Gianmarco Mottolese

1. INTRODUCTION

This Privacy Policy describes how Al Dente Advertising LLC (“we”, “us”, “our”) collects, uses, shares, and protects your personal information. It applies to our website, contact forms, communications, services, and any personal data collected from clients or users worldwide, including in the United States and the European Union.

By accessing or using our services, you consent to this Privacy Policy.

2. INFORMATION WE COLLECT

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, business name, job title.

  • Lead Information: Industry, budget, areas of marketing interest, form responses.

  • Communication Data: Messages, emails, call notes, preferences.

  • Technical Data: IP address, browser type, device type, location, referral URLs.

  • Usage Data: Interaction with our website, pages visited, time spent, links clicked.

We do not intentionally collect sensitive personal information (e.g., health or financial data) unless explicitly requested for a project.

3. HOW WE USE YOUR INFORMATION

We use your information to:

  • Respond to inquiries and deliver requested services

  • Send marketing communications and newsletters (with your consent)

  • Improve our website, communications, and services

  • Track advertising performance and lead generation

  • Build and manage CRM pipelines and retargeting audiences

  • Comply with legal obligations

4. LEGAL BASES FOR PROCESSING (GDPR COMPLIANCE)

If you are located in the European Economic Area (EEA), we process your personal data under the following lawful bases:

  • Consent (e.g., form opt-ins)

  • Performance of a contract (e.g., project work)

  • Legal obligation (e.g., invoicing, tax records)

  • Legitimate interests (e.g., business operations, analytics)

5. MARKETING COMMUNICATIONS

If you submit your email or phone number, you may receive promotional communications. You may opt out at any time by:

  • Clicking “unsubscribe” in any email

  • Replying “STOP” to SMS

  • Emailing us at info@aldenteadvertising.com

We respect all opt-out and consent requirements under CAN-SPAM, GDPR, and CCPA/NJDPA.

6. DATA SHARING

We do not sell your personal data.
We may share it with:

  • Third-party service providers (e.g., CRM, email platforms like Mailchimp, analytics tools)

  • Cloud platforms (e.g., Notion, Google Drive, project management tools)

  • Payment processors (e.g., Stripe, PayPal)

  • Legal or governmental authorities where required by law

All vendors are vetted for data protection compliance.

7. DATA RETENTION

We retain personal information only for as long as necessary:

  • For legal or tax obligations (e.g., invoices: 7 years)

  • For project documentation (typically 12–24 months)

  • For CRM/lead nurture (until unsubscribed or inactive)

You may request deletion or correction of your data at any time (see section 10).

8. INTERNATIONAL DATA TRANSFERS

Your data may be stored or processed outside your country, including in the U.S.
If you're in the EEA, we ensure all transfers follow GDPR-compliant safeguards, such as Standard Contractual Clauses (SCCs) with vendors.

9. SECURITY

We take appropriate technical and organizational measures to protect your data from unauthorized access, loss, or misuse, including:

  • Two-factor authentication on accounts

  • SSL encryption on our website

  • Secure storage of client documents

However, no method of transmission is 100% secure.

10. YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access your personal data

  • Correct or update inaccurate information

  • Request data deletion (“Right to be Forgotten”)

  • Object to processing

  • Withdraw consent at any time

  • Request data portability (EU only)

To exercise any of these rights, email us at: info@aldenteadvertising.com
We will respond within 30 days.

11. COOKIES & TRACKING TECHNOLOGIES

We use cookies and tracking pixels to:

  • Analyze site usage

  • Improve website functionality

  • Enable retargeting (e.g., Facebook Pixel, Google Ads)

You can manage cookies through your browser settings or opt out via services like www.aboutads.info.

12. CHILDREN’S PRIVACY

Our services are not intended for children under 13 (or 16 in the EU).
We do not knowingly collect data from minors. If you believe we have done so, please contact us and we will delete the data promptly.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.
Changes will be posted on this page with a new effective date.
Continued use of our services constitutes acceptance of the revised policy.

14. CONTACT

For any questions or requests, contact:

Gianmarco Mottolese
Founder, Al Dente Advertising LLC
📍 100 Waldo Avenue, Jersey City, NJ 07306
📧 info@aldenteadvertising.com