AL DENTE
Advertising, done right
by Gianmarco Mottolese | Former Eataly Global Digital Leader
Not exactly your classic agency…
More like your
Private Marketing Chef
and my task force. Or as I like to it…
“my brigade!”
Like a Michelin Star Restaurant, we don’t serve crowds. We serve selected tables with focus, accountability, and an obsession for the final outcome.
Over +10 years with scaling Eataly globally, I learned how to build strategy for a complex, multi-channel business that seamlessly blends hospitality, retail, and e-commerce.
Starting as an intern in Rome and growing into Head of Digital Marketing for North America, I gained firsthand experience scaling across markets — and today, I transform that journey into a clear, actionable method that helps brands grow smarter and more strategically.
FUNNEL obsessed ·
FUNNEL obsessed ·
We are a full-funnel, performance-based boutique digital marketing agency.
From Ads to Action and Loyalty
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A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.
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We continuously optimize every stage of your marketing funnel—tracking KPIs like lead conversion, ROI, and pipeline velocity. Our team actively manages media buying across Meta, Google, and more, adjusting campaigns in real time to maximize performance. Custom dashboards offer full transparency and empower fast, data-driven decisions. The result? Scalable results, efficient spend, and impact at every touchpoint.
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Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks
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Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.
For Example, We Are Pretty Good at Optimizing
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Meta Adv
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TikTok Adv
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Google Adv
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LinkedIn Adv
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![Blue and black logo with a 3D stylized letter 'b' on a black background.]()
Bing Adv
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![Yelp app icon with red background, black text, and a white flower logo.]()
Yelp Adv
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![Uber Eats logo on a black background.]()
UberEast Adv
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![Grubhub logo with black background and orange circle.]()
GrubHub Adv
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![A black background featuring a logo with a stylized orange carrot with green leaves and the word "instacart" in green lowercase letters.]()
Instacart Adv
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![Yellow circle with a cartoon smiling man with a beard and cap in the center, set against a black background.]()
Mailchimp CRM
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![Black background with a white circle in the center containing the word 'klaviyo' in black text.]()
Klavyo CRM
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![Dark background with a red, stylized molecule icon in the center.]()
HubSpot CRM
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![Three colorful upward arrows: yellow, blue, and green on a black background.]()
GHL CRM
Want to learn more about marketing?
Follow along “Your MBA in Digital Marketing, served one reel at a time” on @aldente.advertising. A place where I get to geek out about marketing, funnels, and all the stuff that happens in between.
👉 FOLLOW ALONG
The “Brigade”
A collective of C-level professionals behind your brand
I’ll personally work with you, without using my name, to then delegate you to another specialist. I will be your main point of contact to draft the best strategy based on my past experiences, with the support of other incredible experts in my network I met along my professional experience.
AirBnB •
Eataly •
FIAT •
La Maison Du Chocolat •
American Express •
AirBnB • Eataly • FIAT • La Maison Du Chocolat • American Express •
Eataly •
FIAT •
AirBnB •
American Express •
La Maison Du Chocolat •
Eataly • FIAT • AirBnB • American Express • La Maison Du Chocolat •
Eataly •
AirBnB •
American Express •
FIAT •
La Maison Du Chocolat •
Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat •
We like food, but not only!
Our experience brought us to work with many food retailers. But digital advertising techniques and psychological leverages are applicable to any industry with its shades of difference.
CLIENTS ·
CLIENTS ·
Hospitality & Retail
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![Eataly]()
Eataly
Biggest Italian marketplace in the world
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![Avo]()
Avo
Former Avocaderia, healthy food restaurant chain in NYC
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![La Maison Du Chocolat]()
La Maison Du Chocolat
French chain of chocolate stores founded in Paris
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![Due' Cucina]()
Due' Cucina
Authentic Italian dining experience at an accessible price point
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![A collage of four images showing a flower shop, restaurant exterior, restaurant interior with dining tables, and a storefront with the sign "Travelers Poets & Friends." Below the images, text reads: "one more hospitality initiatives events experiences" in various colors.]()
OneMore Hospitality
4 Restaurants in West Village - NYC. Featured top 50 in the world
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![Two lobster rolls with fries and lemon wedges on a table, alongside a small bowl of ketchup, and other food items in the background, with a Mason's Famous Lobster Rolls logo at the bottom.]()
Mason Lobster Rolls
Most famous Lobster Rolls chain in US and EU
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![Open sushi boxes containing various sushi pieces, including nigiri with fish, sushi rolls, and sashimi, on a blue patterned surface.]()
Yubi Box
High-end Sushi and Omakase experience in Miami
& more
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![Modern two-story house with white brick and gray accents, front door with wood finish, small lawn with shrubs, and a pathway leading to the entrance, under a blue sky.]()
VT Home Builders
Multi-state Real Estate Builders
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![Rockella Spaces]()
Rockella Spaces
Real Estate rental studios for artists in NYC
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![Crowd of people waiting outside a modern black building with large windows and a sign that says 'BELL' with a triangular logo.]()
Bell Surf Store
Most innovative surf store in the heart of Hossegor
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![Euroglass]()
Euroglass
Biggest surf factory in Europe
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![Dental examination room with dental chair, computer monitor displaying Milano Dental Studio logo, and dental equipment.]()
Milano Dental Studio
Prestigious boutique clinic in the heart of Manhattan
We love working with Founders
There’s nothing more rewarding than starting a project from the ground up—guiding the client through the nuances of advanced digital marketing strategies, and witnessing their engagement as we co-create the most effective path forward.
📍Meet me in NYC
or
☎️ Book a Video Call
Contact
Contact
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!
