Food Online Marketing, done right.
By Gianmarco Mottolese
NYC-based | ex-Eataly Global Digital Leader
Creator of Leia™
Not exactly your classic agency…
More like your
Private Marketing Chef
and my task force. Or as I like to it…
“my brigade!”
Like a Michelin Star Restaurant, we don’t serve crowds. We serve selected tables with focus, accountability, and an obsession for the final outcome.
Over +10 years with scaling Eataly globally, I learned how to build strategy for a complex, multi-channel business that seamlessly blends hospitality, retail, and e-commerce.
Starting as an intern in Rome and growing into Head of Digital Marketing for North America, I gained firsthand experience scaling across markets — and today, I transform that journey into a clear, actionable method that helps brands grow smarter and more strategically.
FUNNEL obsessed ·
FUNNEL obsessed ·
We are a full-funnel, performance-based boutique digital marketing agency.
Seriously,
Our rule is simple: if it’s not measurable and scalable, we don’t do it.
From Ads to Action and Loyalty
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A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.
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We continuously optimize every stage of your marketing funnel—tracking KPIs like lead conversion, ROI, and pipeline velocity. Our team actively manages media buying across Meta, Google, and more, adjusting campaigns in real time to maximize performance. Custom dashboards offer full transparency and empower fast, data-driven decisions. The result? Scalable results, efficient spend, and impact at every touchpoint.
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Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks
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Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.
We build Paid Strategies across the platforms that matter most for food brands to grow.
We build a set of CRM automations to ensure every click is optimized to drive a tangible action — and if you don’t have a CRM, we’ll provide one.
CLIENTS ·
CLIENTS ·
Food Brands
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![Eataly]()
Eataly
Biggest Italian marketplace in the world
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Bauli
Most recognizable Panettone brand in the world
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![La Maison Du Chocolat]()
La Maison Du Chocolat
French chain of chocolate stores founded in Paris
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![Avo]()
Avo
Former Avocaderia, healthy food restaurant chain in NYC
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![Due' Cucina]()
Due' Cucina
Authentic Italian dining experience at an accessible price point
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![A collage of four images showing a flower shop, restaurant exterior, restaurant interior with dining tables, and a storefront with the sign "Travelers Poets & Friends." Below the images, text reads: "one more hospitality initiatives events experiences" in various colors.]()
OneMore Hospitality
4 Restaurants in West Village - NYC. Featured top 50 in the world
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![Two lobster rolls with fries and lemon wedges on a table, alongside a small bowl of ketchup, and other food items in the background, with a Mason's Famous Lobster Rolls logo at the bottom.]()
Mason Lobster Rolls
Most famous Lobster Rolls chain in US and EU
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![Open sushi boxes containing various sushi pieces, including nigiri with fish, sushi rolls, and sashimi, on a blue patterned surface.]()
Yubi Box
High-end Sushi and Omakase experience in Miami
Want to learn more about marketing?
Follow along “Your MBA in Digital Marketing, served one reel at a time” on @aldente.advertising. A place where I get to geek out about marketing, funnels, and all the stuff that happens in between.
👉 FOLLOW ALONG
Contact
Contact
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