AL DENTE
Advertising, done right
by Gianmarco & Friends
FUNNEL obsessed ·
FUNNEL obsessed ·
We are a full-funnel, performance-based boutique digital marketing agency.
We Are obsessed with a funnel approach to turn clients from strangers to evangelists.
Our experience taught us that convincing a customer to choose from you is like dating. Everything starts with a date, where you present yourself, your values and your expertise
Choose People
Not Agencies
Gianmarco Mottolese
Your Fractional CDMO
Chief Digital Marketing Officer
People make marketing agencies. Choose them, not their name. Because they are the people you are going to work with daily. 10+ years running digital strategies for global companies like Eataly while consulting many others and creating my own.
The “Friends”
A collective of C-level professionals behind your brand
I’ll personally work with you, without using my name, to then delegate you to another specialist. I will be your main point of contact to draft the best strategy based on my past experiences, with the support of other incredible experts in my network I met along my professional experience.
Eataly •
AirBnB •
American Express •
FIAT •
La Maison Du Chocolat •
Due' Cucina •
Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat • Due' Cucina •
Eataly •
AirBnB •
American Express •
FIAT •
La Maison Du Chocolat •
Due' Cucina •
Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat • Due' Cucina •
Eataly •
AirBnB •
American Express •
FIAT •
La Maison Du Chocolat •
Due' Cucina •
Eataly • AirBnB • American Express • FIAT • La Maison Du Chocolat • Due' Cucina •
From Ads to Lead and Conversion
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A strong digital marketing strategy is the foundation for sustainable business growth in today’s competitive landscape. It combines data-driven tactics with creative execution to attract, convert, and retain customers across channels. From awareness-building campaigns on social media and search engines, to lead generation through targeted content, and conversion optimization via email, retargeting, and automation — every step is designed to move users seamlessly through the funnel. A well-crafted digital strategy not only drives immediate results but also builds long-term brand equity and customer loyalty.
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We implement a continuous optimization and reporting process to ensure every stage of the marketing and sales funnel performs at its highest potential. By analyzing KPIs such as lead conversion rates, pipeline velocity, and campaign ROI, we identify opportunities to improve performance in real time. Our custom reporting dashboards provide clarity and transparency, empowering teams to make fast, data-driven decisions. This iterative approach not only uncovers hidden inefficiencies but also helps scale what works—maximizing impact with every touchpoint.
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Our proprietary CRM software is designed to centralize customer data, streamline lead tracking, and give teams full visibility into the sales pipeline. Built with flexibility and user experience in mind, it enables seamless collaboration across departments while supporting deep customization based on your business model. From lead capture to deal closing, every interaction is logged and accessible—allowing you to manage relationships with precision and ensure no opportunity falls through the cracks
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Our CRM is designed with advanced automation capabilities that streamline lead engagement and accelerate conversions. Through behavior-based triggers, scheduled follow-ups, and multi-channel workflows, we ensure each lead receives timely, personalized communication throughout their journey. These nurturing sequences are tailored to buyer intent and lifecycle stage, keeping your brand top-of-mind while reducing manual workload for your team. The result is a scalable system that builds trust, shortens sales cycles, and consistently converts interest into action.
We like food, but not only!
Our experience brought us to work with many food retailers. But digital advertising techniques and psychological leverages are applicable to any industry with its shades of difference.
CLIENTS ·
CLIENTS ·
My 10+ experience at Eataly, a unique business that contains multi-business departments like Hospitality, Retail, Events, and E-commerce allowed me to build up a bag full of knowledge across all these industries in one.
Hospitality & Retail
Sport, Art & Real Estate
Contact
Contact
Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!