Your next $20K buyout is already searching for a venue.
The question is whether YOU answer first, or someone else does.
Leia-System™
GET
MORE
PRIVATE DINING AND CATERING
BOOKINGS
Paid Ads
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AI Lead Qualification
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CRM Automations
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In-Person final call
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Deal Closed
A complete system to capture, qualify, and convert more inquiries.
Gianmarco Mottolese
Ex-Eataly Global Digital Leader
Al Dente Advertising CEO
“10+ years scaling Eataly taught me one thing: B2B sales are the most overlooked growth opportunity in hospitality.
That’s why we built a plug-and-play system to fill your pipeline with warm, qualified leads.”
We don’t just generate leads. We turn them into booked events.
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We don’t chase clicks—we generate qualified inquiries.
Every campaign is built to attract high-intent clients and track real revenue, not vanity metrics. -
We create and train Leia on your brand, offers, and tone of voice.
She responds instantly, qualifies every lead, and turns conversations into booked meetings. -
Leia turns every conversation into a sales insight report. Lead score, red flags, upsells, and the best follow-up angle, all in one place.
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Most revenue is lost after the first touch.
We design automated follow-ups that keep conversations alive and convert leads long after they first reach out. -
Your sales team only needs to step in for the final call, fine-tune the details, and close the booking.
Leia-System™ explained
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Top Class Online Strategies
We design and optimize marketing campaigns that help your venue attract more qualified event inquiries and turn ad spend into measurable bookings.
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Proprietary Targeting
We have built a strong database of leads. We use that data to create more refined lookalike audiences and target people with similar intent, behavior, and buying potential.
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Leia Qualifies All Leads
We route every lead to Leia, your 24/7 AI concierge. She qualifies the inquiry, collects event details, budget, timing, guest count, potential red flags, and everything your sales team needs.
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Sales Intelligence (proprietary technology)
Leia turns every conversation into a sales insight report. Lead score, red flags, upsells, and the best follow-up angle, all in one place.
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Appointment Scheduling
Leia can automatically schedule the next step for your team, from a video call to an in-person venue walkthrough. When your sales team steps in, the lead is already qualified, engaged, and closer to booking.
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Al Dente CRM included
We also provide a complimentary CRM, built around your sales pipeline. It keeps every lead organized in one place, including status, contact information, event details, and Leia’s sales insights.
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Automations Ready to Go
We also activate a series of automations for every stage of your sales pipeline. Your leads receive proactive follow-ups, reminders, and reactivation messages, so fewer opportunities fall through the cracks.
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Time To Close The Deal
Your sales team only needs to step in for the final call, fine-tune the details, and close the booking.
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The Tip Of The Iceberg
This is just a taste of what the Leia-System™ can do for your sales team. Built for private events, catering, and corporate gifting opportunities.
See Leia in Action
TL;DR
TEST IT YOURSELF
You are about to call a demo version of Leia Concierge for our fictional restaurant, Al Dente Restaurant, in the West Village, NYC.
Please call and ask about hosting a private event at our location, so you can get a clear feeling of what Leia can do.
Best way to interact with Leia
Direct Phone Call
Fastest
Chatbot
Most Common
Most Corporate
SMS
Most Modern
Most International
Perfect if you offer
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Catering
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Private Dining
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Corporate Gifting
Let’s talk
NUMBERS
Most of our clients recover the investment with just 1 or 2 events. After that, it’s pure upside.
+20
HOURS SAVED PER WEEK
5x
INCREASE IN LEADS
100%
QUALIFIED LEAD
CASE STUDY
What a 10% increase in CR% actually means
Should we talk about labor costs?
$30.000
SAVED
That means nearly 50% of a $60K annual sales salary is wasted on qualifying leads. No more answering the same questions again and again. No more spending time on leads with one-third of your minimum budget.
Let your sales team focus on what actually matters, closing qualified opportunities.
THE HOLIDAYS
Peak Season Database Re-Activations
Build a warm pipeline before peak season
Identify top audiences early
Train your team before volume spikes
Lower CPL with better data
Turn slow months into growth time
Reactivate database with automated outreach
Promote new offers, catalogs, and open days
Turn past clients into new revenue
Stay top of mind without manual effort
Seasonal Cost Per Lead
Leia-System™ comes with
NOT AN AGENCY
A BRIGADE.
Led by Gianmarco Mottolese, Private Marketing Chef, and a handpicked team of senior operators running every growth station with precision, discipline, and obsession for the final outcome.
10+ years innovating Eataly global digital strategy
From an internship in Rome to Head of Digital Marketing for North America.
Eataly taught me the power of experiential marketing across retail, hospitality, e-commerce, and events.
Working inside a multi-business ecosystem forced me to think beyond one industry, one channel, or one playbook.
I turned that perspective into practice by building, testing, failing, and solving problems directly, until those experiments became repeatable growth systems.
That is the foundation of Al Dente.
F&B Brands
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![Eataly]()
Eataly
Biggest Italian marketplace in the world
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Bauli
Most recognizable Panettone brand in the world
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![La Maison Du Chocolat]()
La Maison Du Chocolat
French chain of chocolate stores founded in Paris
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![Avo]()
Avo
Former Avocaderia, healthy food restaurant chain in NYC
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![Due' Cucina]()
Due' Cucina
Authentic Italian dining experience at an accessible price point
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![A collage of four images showing a flower shop, restaurant exterior, restaurant interior with dining tables, and a storefront with the sign "Travelers Poets & Friends." Below the images, text reads: "one more hospitality initiatives events experiences" in various colors.]()
OneMore Hospitality
4 Restaurants in West Village - NYC. Featured top 50 in the world
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![Two lobster rolls with fries and lemon wedges on a table, alongside a small bowl of ketchup, and other food items in the background, with a Mason's Famous Lobster Rolls logo at the bottom.]()
Mason Lobster Rolls
Most famous Lobster Rolls chain in US and EU
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![Open sushi boxes containing various sushi pieces, including nigiri with fish, sushi rolls, and sashimi, on a blue patterned surface.]()
Yubi Box
High-end Sushi and Omakase experience in Miami
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Piro.
Award-winning Italian olive oil, chosen by Michelin-starred restaurants worldwide.
NYC Restaurants
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![Alice]()
Alice
Hottest hidden West Village Gem
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![Osteria 57]()
Osteria 57
38th best Italian Restaurant outside Italy
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![Ginger]()
Ginger
Iconic Italian healthy restaurant in the heart of mid-town
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![Travelers Poets and Friends]()
Travelers Poets and Friends
Unique West Village restaurant with market and coffee shop all in one
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![LaRina]()
LaRina
Brooklyn most iconic Italian restaurant
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![Briscola Trattoria]()
Briscola
GrubStreet’s best new restaurant in Brooklyn
AVO Bowls
Avo Founder, Alessandro Biggi
Leia-System™ Pricing Structure
Our best offer for selected clients only
Our compensation starts only after we create measurable incremental revenue.
Leia-System™ three-phase approach
Day 0 Day 30
$1,500 skin-in-the-game, paid by postdated check.
During this phase, we build the full system: ads, AI concierge, CRM, and automations.
*The check is only cashed if we generate revenue.
The Build Phase
Day 30 to 60
This is where we take most of the risk.
We continue working at no cost until we generate the first revenue.
The only requirement is a minimum marketing investment of $5,000.
Once revenue is generated, we take 10% of the incremental revenue to help cover our labor costs.
Remember, this is not a risk for you. You still gain visibility, followers, qualified leads, and future opportunities through the halo effect.
The Bonus Phase
Day 60
You are free to walk away or if you see the benefit of what we do, also in the long term our ongoing fee is $2,500 per month, plus 5% commission on incremental revenue generated.
You can also decide to keep the CRM and AI concierge only for a fixed price.
The Decision Phase
PRICING CONDITIONS
The “Bonus Phase” is available only after Al Dente team approval.
All pricing is subject to reevaluation based on the client type, average ticket size, sales cycle, and historical performance.
Our goal is not to replace your generalist agency, but to become your dedicated B2B growth partner.
Now ask yourself,
how many leads closed before it pays for itself?
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Interested in hiring the full Brigade to run your entire digital ecosystem?
HIRE THE BRIGADE
Like a Michelin-star restaurant, we only offer fractional consulting to a limited number of clients, up to 10 at a time.
